This is a public service announcement.
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9 out of 10* content strategists and content marketers agree that you should reuse your content. However, that doesn’t mean reused content should be any less focused than original content.
If you offer webinars, and get great responses, don’t throw your webinar images up on Pinterest “to reuse them.” Put them on Pinterest if-and-only-if your target audience is also on Pinterest.
If you write an article and your audience is engaged, discusses it, and contacts you with follow-up questions, don’t read your article aloud to create an “easy Podcast”… unless you know your target audience listens to Podcasts.
Rule #1: Use the content mediums that your target audience uses.
Rule #2: Reuse content in multiple mediums, in order to reach more of your target audience.
Rule #3: Rule #2 should never, never, never negate Rule #1. For each content reuse, the content should still be put in areas the target audience will visit.
We now return you to your regularly scheduled programming.
*statistic not based upon any research.