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Las Vegas – a city of marketing, without content
A city without a soul Sin City. The gambling capital of the world. Disney World for adults. The entertainment capital of the world. Lost Vegas. What happens in Vegas, stays in Vegas. Las Vegas. After...
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PSA: Content Reuse doesn’t negate Focused Content
This is a public service announcement. Image property of thecontentwrangler.com 9 out of 10* content strategists and content marketers agree that you should reuse your content. However, that doesn’t...
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What’s that Sound?
This morning I got in the car, turned on the radio, and immediately remembered that I have got to TiVo Suits this Thursday. There wasn’t a Suits commercial on the radio. There was something better:...
View ArticleSharing is Caring
I’m hearing some contradictory viewpoints on the importance of sharing friends and colleagues’ links via social media. Let’s walk through the options. “Sharing isn’t as valuable as creation, and I only...
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Live from Congility: Branding isn’t Bollocks
Branding isn’t Bollocks, by Mike Atherton What’s the message behind the messaging? The people who buy the products aren’t always the people who use the products Makes marketing and UX a mess Products...
View ArticleThe Difference Between Marketing and Messaging
“What’s content strategy” is a tough question to answer concisely. You want to describe the process without making it sound like copywriting, or marketing, or (God forbid) a buzz word. This is the...
View ArticleWhose Job is the Editorial Calendar?
While many content strategists work predominantly with product or service-design teams, equally as many work in marketing. For those in marketing, the line between marketer and strategist gets heavily...
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Who is “The Doctor?”
When David Tennant first replaced Christopher Eccleston as Doctor Who, I was heartbroken. Luckily, the show’s other main character, Rose, mirrored my fears and sense of loss, and as she fell in love...
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Live from DIG South: Content in Context
Content in Context: Creating Branded Content That Works, by Melanie Deziel Branded content: it’s contextual. Context = to weave together Contextual content weaves together what the organization knows...
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